Coordinate and supervise photo shoots for Ram Trucks. Location and styling direction. Art directed the product shots while staying true to the brand.
We created this Día de los Muertos social content primarily for paid units that target Spanish-speaking audiences in the Southwest and Mexico—a loyal audience for the brand and a huge opportunity for growth. Graffiti artist Kophns painted a custom Day of the Dead Ram 1500 and we captured his process (in both interview segments and timelapse) for social sharing across platforms.
The 2019 Ram 1500’s capabilities are overwhelming – it tows, it has incredible storage options and it has a touchscreen that would make Tesla blush. Showing them all, while still making it relatable, was a challenge. So, we invented driver archetypes and gave them numbers – up to 1500 – to show how it was built for every kind of driver.
Kentucky Derby Day: In 2017, we developed these custom Snapchat ad units for placement within. The trucks’ hats and costumes mimic the motion of Snapchat lenses, giving the viewer a more seamless experience when viewing the Snap story.
In 2018, we wanted to showcase the All-New 2019 Ram Truck: Kentucky Derby edition.
Using the innovative features behind Facebook Canvas, we created a compelling game day narrative that showcases the quality and reliability of Ram Trucks, America's longest-lasting pickup truck. Fans engage in an average of 45 seconds. Each truck does a different play: The Heavy Duty Rush, the Rebel Pass, and Power Wagon Play. Ram Trucks always get the job done.
I enjoyed designing and rebranding the historic Garden Theater in midtown Detroit. One of Detroit's first neighborhood theaters was developed in 1912 by famed architect C.Howard Crane. Today, the Garden Theater in midtown one of a kind event space.
Some of my charitable freelance work for the last five years. Since 1996, Detroit’s Hotter Than July has provided one of the unique experiences in North America. It serves as both a social barometer for community development, while also providing a multidimensional forum to advocate for equality and social justice. Each year state, local and national community organizations partner to enrich and empower the lives of lesbian, gay, bi and transgender (LGBT) people of African descent in Detroit and southeast Michigan.
Instore, email and digital communication for Olga’s Kitchen’s. Along with overall brand, design, photography and POP project needs.
Good Sweat is a social platform that helps people to raise money and request participation in activities for a cause. We make it simple to make an impact with the causes you care about. We make that impact visible and measurable for you and your network.
I did email, web, digital communication, and publishing design for Autoweek. Autoweek is a car culture publication based in Detroit, Michigan. The magazine is published monthly and focuses on motorsports, new car reviews, and old cars, events, and DIY.